Why Black & White Just Works

Sometimes Less Is More.

When you walk into the University of Melbourne's Biosciences building, something instantly feels different. You've entered a warm, calm, and considered space. The signage? Eye-catching, yet restrained.

Designers often talk about how colour is a tool for communication, but what happens when you strip it away?

The wayfinding signage in this project does exactly that. Black-and-white creates a straightforward sense of order. It removes distractions, increases clarity, and allows the materiality of the interiors and building to set the tone.

At no point does it feel excessive. Each sign feels like it belongs.

Why This Works

A limited palette sharpens focus: With fewer elements to compete with each other, hierarchy is clear, and navigation becomes effortless.

Contrast creates instant legibility: Black-and-white ensures information can be read and understood at a glance, without distraction.

Colour is used with intent: When reserved for key moments, colour commands attention rather than blending into the noise.

This project by Studio Semaphore is a masterclass in restraint. Instead of layering signage on top of the space, it's seamlessly integrated into the architecture.

The intentional omission of colour allows the building's design to shine while enhancing the function of the signage. When colour is then integrated sparingly, such as in the lift graphics, it becomes a stand-out and memorable feature.

It's a potent reminder that great design doesn't always involve adding more; it also involves knowing what to remove.

You can explore this project in more depth here.

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