Design Doesn’t Have to Play by the Rules

Design Doesn’t Have to Play by the Rules.

Bishop Momo isn’t your typical residential development. Developed by Asterisk, it rejects the bland uniformity of city living and embraces a bold, rebellious personality. From the hot pink lighting bolt to the graffiti-inspired wayfinding, everything about this space challenges established conventions around residential branding.

Signage here isn’t just about function; it’s playful, unexpected and frankly full of attitude. Electrifying outside and punchy on the inside. Every touchpoint of the brand embraces this approach, from the confessional screening used in the neon lightning bolt to the graffiti textures on the wayfinding signage. Even the amenity spaces have been given fun, playful names that you won’t find elsewhere. These details do more than just identify; they add personality that makes Bishop Momo feel alive.

This isn’t just about fun; every playful detail forges stronger emotional connections for residents and visitors alike. Spaces that don’t take themselves too seriously always feel more inviting. They also encourage deeper interaction, create a sense of community and transform somewhere you live into a home. 

The best branding examples extend beyond logos, slogans, and colours to the physical world. Bishop Momo shows how personality-driven design transforms not only how a space looks but how it feels.

You don’t always have to play by the rules for design to be effective. Sometimes, taking a rebellious approach is exactly what makes a place stand out. 

Delve deeper into the project and other ways this brand stands out here.

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