Welcome to Sign Snippets

When I launched this platform, it all started with a simple idea; to curate and share the best signage and branded space projects from around the world.

Fast forward to today, and those projects are seen by nearly 30,000 people each month; sparking ideas, conversations and inspiration across the industry and design community beyond.

Now, it’s time to take the next step.

This newsletter is your front-row seat to the world of signage and branded spaces; packed with insights, fresh perspectives, and inspiration you won’t find on social media.

Who is this built for?

• Sign Designers & Fabricators exploring new design trends, fabrication techniques and real-world examples.

• Experiential Graphic Designers looking to craft immersive, high-impact brand and visual experiences.

• Architects & Interior Designers seeking fresh ways to integrate signage and branding seamlessly into the built environment.

• Brand Designers & Marketing Specialists looking to see how brands can be brought to life away from the screen and in the physical world.

What can you expect?

• A daily issue (Mon-Fri) featuring a curated project from around the world.

• Actionable insights you can apply to your own work.

• Fresh perspectives on all things signage and branded spaces.

If that all sounds like what you’re here for, stick around. If not, now is the time to unsubscribe.

There is so much more in the pipeline but for now, let’s dive into the first issue.

Raffles London at The OWO, United Kingdom

Delivered by JFK Signs, this project features brand and wayfinding signage that sets a benchmark for blending aesthetics and functionality in a luxury, historic setting.

As you approach the main entrance, cast bronze plaques complement the stone pillars. The polished bronze logos pop against the background and historic facade, blending traditional charm with modern branding. This allows each brand to stand out while maintaining harmony with the surrounding architecture.

Once you step inside, the attention to detail becomes even more evident. The interiors are packed with luxury materials and exude history, while the signage plays a vital role in creating an immersive, intuitive luxury experience.

The majority of the interior signage is formed from painted wooden panels with intricate detailing that echoes the building's heritage. Text and iconography are then added in brushed brass, bringing a timeless feel to life. It's clear from the start that the signage here isn’t all about function, it's also about telling the story of a beautiful, historic space.

Whether you look at the signs for lavish suites or the discreet toilet signage, the craftsmanship is flawless. Consistent material choices, thoughtful design and seamless execution transform each touchpoint into an experience.

Even spaces that are often overlooked are treated the same. Bespoke, one-off designs, such as in the deliveries area where the sign shape follows the arch of the facade, turn what could have been a mundane moment into something truly unique.

As a whole, this project is a masterclass in design consistency. It proves that every detail, no matter how insignificant it may seem, contributes to the overall experience of a place.

True luxury lies in the detail. Whether you’re designing for a boutique hotel or an upmarket retail store, always remember this: consistency and bespoke craftsmanship can transform simple functions into a cohesive story that people relate to, engage with and, most importantly, remember.

© All images belong to their original owner.

Do you have a project that deserves the spotlight?

We love showcasing projects from our readers; just like today’s. If you’ve got something special, let us help you share it with the world.

Here’s what you need to do:

• Reply to this email with a brief outline of your project

• Attach or link to 5-10 high-quality images

• Let us know any credits (e.g., photographer, designer, etc.)

We can’t wait to see your work and share it with the world!